These are all the Black Friday through Cyber Monday Sales from Independent Brands you Need to Know About

Your master guide to all the holiday sales you care about.

You’ve gobbled down the gluttonous turkey dinner, napped peacefully on the chaise lounge and switched to sweats. But now you’re thinking of going to stand in lines? Outdoors? With other people? We want you to know that you don’t have to do that. Before you change out of your Mate The Label joggers, we want you to know that a myriad of sales from your favorite independent brands exists online. 

Skip the stampede and only go so far as your coffee maker this Black Friday weekend when everything from the ‘it’ kitchenware of Caraway to Favour’s CBD powered chewing gum is going on sale through Cyber Monday. Stack yourself a tall leftover sandwich, fasten into those organic terry joggers and shop everyone’s favorite independent brands, comfortably, from the safety of your own computer.


Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve. Buy 1, get 1 50% off starting Friday, 11/26/21 through Sunday, 12/5/21, 11:59 pm ET. 

Backyard Fern

Backyard Fern makes sustainable goods handcrafted in New England. Get 20% off 100% plastic free, vegan friendly, and locally handmade gifts starting Sunday, 11/21/21 through Wednesday, 12/1/21 using code: BFBF.

Boxed Water Is Better

Boxed Water Is Better is a sustainable alternative to plastic bottles and is the most renewable package in the water aisle. Get 20% off your purchase of $25 or more starting Friday, 11/26/21 through Monday, 11/29/21. No code needed.  


Caraway is on a mission to create well-designed, non-toxic ceramic kitchenware that thoughtfully raises the standards of what you cook with. Save up to 20% starting Monday, 11/8/21 at 6am PT through Sunday, 12/5/21 at 11:59pm PT (promo automatically applied at checkout)

Esker Beauty

Esker Beauty believes every day can be a spa day. Wednesday, 11/24/21 through Tuesday, 11/30/21, use promo code: BATHBF to get free standard shipping site-wide and

- 15% off orders $75+ free gift wrap

- 20% off orders $150+ free gift wrap

- 25% off orders $300+ free gift wrap

- free standard shipping site-wide


ettitude makes organic bamboo bedding, bath and sleep essentials that are gentle on your skin and our planet. Get 20% off sitewide, up to 45% off final sale, on both USA and AUS locations starting Tuesday, 11/23/21 through Monday, 11/29/21. No promo code needed. 


Favour makes functional chewing gum, powered by CBD and other good-for-you ingredients making self-care simpler and stress-free. Get an extra 10% OFF (20% OFF total), all Bundles starting Wednesday, 11/24/21 through Tuesday 11/30/21 using code BF21. On Monday, 11/29/21 and Tuesday, 11/30/21, get a FREE pack of Favour Immunity with every order


Golde is on a mission to make superfood wellness easy and fun for all. Save 20% sitewide on all products - from Latte Blends to the Superwhisk - starting Monday, 11/22/21 through Sunday, 11/28/21

Jonas Paul Eyewear

Jonas Paul Eyewear sells stylishly affordable glasses for kids and teens, while preventing childhood blindness through their #BuySightGiveSight program. Save 25% off orders of $99+ Wednesday, 11/24/21 through Tuesday, 11/30/21 with code BFCM2021 at checkout.


Jupiter is the first full-spectrum hair care collection to focus exclusively on scalp health. Get 25% on Monday, 11/29/21 using promo code: 25HOLIDAY.

Karma Nuts

Karma Nuts is the Home of the Wrapped® cashew - the most nutritious and delicious cashew on earth! Get 15% on the entire site (promo code automatically applied) and 50%+ off select mystery SKUs (will be announced on deals page of our website) starting Friday, 11/26/21 to Monday, 11/29/21 (or until supplies run out).


Lalo makes baby products that parents will be proud to own by putting the same exacting care into every design as parents do into raising a little one. Save up to 40% on Lalo's best selling modern baby and toddler essentials starting Wednesday, 11/24/21 to Tuesday, 11/30/21.

LuminAID Solar Lanterns

LuminAID's innovative solar lanterns and phone chargers pack flat for camping, emergency preparedness, and humanitarian aid. Founded by two architecture students, LuminAID is proud to partner with nonprofits in over 100 countries to bring safe light to those in need. Get 20% off sitewide, plus a FREE solar lantern with orders over $200 starting Friday, 11/19/21 through Friday, 11/26/21 at 11:59 p.m. PT. No code needed! Discounts will be applied automatically during sale dates.

Mirth Sparkling Water

Mirth Sparkling Water makes Sparkling Water much more enjoyable by blending natural extracts with a touch of real, organic sugar. Delicious on its own or as a mixer for your cocktails or mocktails. Get FREE SHIPPING on all 12-packs starting 6 am ET Friday, 11/26/21 through Monday, 11/29 at 11:59 pm PT using code: BFCM.

Oars + Alps

Oars + Alps makes clean skincare with powerful results so you can face life head on. Starting Sunday, 11/21/21 through Monday, 11/29/21 (11:59pm PST), get 20% off sitewide using code: BF2021. On orders $50+ and $75+, add free gifts to cart from pop-up at checkout.

  • Orders $40+: 20% Off Sitewide with code BF2021 + Free Shipping
  • Orders $50+: Get 1 FREE full-sized product (SPF Face Moisturizer, Anti-Everything Pads or Face Mask)
  • Orders $75+: Choose ANOTHER FREE full-sized product (Travel Bag or Soap Trio)

Olivo Amigo 

Olivo Amigo is an early harvest extra virgin olive oil company made in Spain and based in California, with the goal to share high-quality and fresh olive oil along with bringing transparency to the olive oil market in the US and sharing its amazing health benefits with everyone! Get 20% off of orders under $100 with code “THANKS20”, 30% off of order over $100 with code “THANKS30”, and FREE SHIPPING all orders over $75 starting Tuesday, 11/23/21 through Monday, 11/29/21.

Once Upon a Farm

From organic, cold-pressed blends to finger-friendly, plant-rich meals, Once Upon a Farm is a go to for delicious and nutritious food little ones love and parents trust. Get 30% off new meal or blend subscriptions starting Saturday, 11/20/21 through Wednesday, 12/1/21 with promo code: THANKS30


Parade makes affordable, sustainable, and inclusive underwear, bralettes, and loungewear.

Get 30% off orders in value of $0-$149, 40% off orders in value of $150-$249, and 50% off orders in value of $250+ starting 12:01am EST Friday, 11/26/21 through 11:59pm EST Monday 11/29/21. No promo code needed (auto applied at checkout).


Petaluma is a public benefit corporation that formulates sustainable dog nutrition with environmentally-friendly and animal-free ingredients. Save 30% off any order with code HOPE starting Monday, 11/22/21 to Friday, 12/31/21. Your purchase includes one nutritious meal donated to Farming Hope, a non-profit serving San Francisco residents experiencing food insecurity.

Plum Deluxe Tea

Plum Deluxe hand-blends the freshest ingredients for the most delicious loose leaf teas and carefully chosen accessories. Spend more and save more - up to 30% off all teas plus free shipping + free gift starting Thursday, 11/25/21 through Monday, 11/29/21. No code required, discount applied in cart at checkout.


Prima is a wellness brand offering clinical-grade botanicals and organic CBD to help reduce stress and tension for the mind, body, and skin so you can feel better, every day. Save 30% on all things wellness from Tuesday, 11/9/21 through Sunday, 11/21/21. No code is needed.


SNACKLINS creates crunchy, airy, low calorie crisps made from simple ingredients. Starting 

Friday, 11/26/21 through Monday, 11/29/31, save 10% off orders over $10 with code SNACK10, 20% off orders over $20 with code SNACK20, and 30% off orders over $30 with code SNACK30.

Sock Fancy

Sock Fancy is a purveyor of premium threaded goods that specializes in elevating everyday accessories like combed cotton socks, luxe winter beanies, and other knitwear essentials. Get 30% off sitewide now through Sunday, 11/28/21 at 11:59 pm PT, using code: BF30.


Taurah creates natural products to elevate your active wellness self-care routine. Get half off all products starting Friday, 11/26/21 to Monday, 11/29/31 at 11:59 pm PT using code “BFCM”.

West & Willow

West & Willow is the feel good pet brand. Best sellers include custom modern pet portraits based on your pet’s photo and Vegan Leather Leashes and Collars. Save 25% off site wide with code BESTGIFT25 starting Friday 11/26/21 through Monday, 11/29/21.  

Winky Lux

Luxurious, yet accessible, Winky Lux offers a range of innovative, high-quality beauty formulations with clean and kind ingredients—all designed to deliver real results. Shop up to 40% off! Plus, all orders $35+ get a free Meow Eyeshadow Quad ($16 USD value) starting Monday, 11/29/21 3am EST through Wednesday, 12/1/21 2:59am EST. No promo code needed.

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