We believe the job of parenting should be more important than the task of shopping for it, so we set out to create a brand that’s genuine and trustworthy. As new dads, we know the feeling of not knowing where to start and being overwhelmed by all the “stuff” that’s needed for a baby. We’re set on changing how you shop for your baby, by creating thoughtfully designed products that simply...look good. Being a parent can be tough, so you can rest easy knowing that we’ll always tell it to you straight, from which non-toxic materials we use and what products best fit your lifestyle, to what we’re working on next. We love being a part of your special moments—the everyday strolls around the neighborhood and your little one’s first spoonful of solids—and promise to be there for you every step of the way. You've got this, and we've got you.