Editorial

22 DTC Products To Channel Big Boss Energy in 2022

We’re bringing big boss energy to the new year.

The saying goes: a new year, a new you. But if we could just be honest for a second, building a whole new you sounds exhausting. And not to mention, time consuming. How about in 2022 we all resolve to be the boss version of our already established selves. It seems like a healthier, more positive spin on the mantra of years past.


How do we go about achieving this boss version of ourselves? They’re within us already, we suspect, and in order to summon that energy outward, 365 days of 2022, we need to make the space around us one in which our boss selves can thrive. Luckily, our environment can change with the click of “complete purchase” on a brand’s website. Once you’ve rearranged your furniture to create a more inspiring atmosphere, and sustainably purged the items that inhibit your energy, refill your space with products that’ll elevate you.


We’ve saved you the internet goose chase of finding and researching those particular items. Scan through this list of 22 direct-to-consumer products that will help you to become the boss of this new year. From water bottles that will keep you hydrated to lights that’ll keep your future looking bright, here is what you must have to enter 2022 like a boss.

Get It Together


Organization is key. We’d argue it’s a self-care essential. SortJoy will help you get your sh*t together for the new year with their transformative, and aesthetically pleasing bins.

The Transformation Set, $247.50, SortJoy

SortJoy
SortJoy


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Shine Like The Top of the Chrysler Building


There’s nothing like a wiped down, scrubbed down, sparkly clean space to make you feel like you can do anything. Once you’ve decluttered, spruce up the stainless steel appliances and countertops with a cleanser made from natural botanicals.

Stainless Steel Cleaning Set, $25, Supernatural

Supernatural
Supernatural


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Sleep Better


A solid night’s rest can have you feeling like you could start writing that novel on your lunch break. We’re about that write-the-next-great-novel energy in 2022. Don’t forget to dedicate your literature to the set of soft sheets that got you there.

Organic Percale Sheet Set, $188, Looma Home

Looma
Looma


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Spend More Time in the Bathroom


Sometimes bosses forget to take their eye makeup off. Bosses are human, we get it. Doe Lashes makes self-care products that will make you not want to skip your nighttime routine. From reusable cotton rounds to a silk eye mask, you’ll be feeling fresh for the next day of work ahead.

Fresh Face Bundle, $61, Doe Lashes

Doe Lashes
Doe Lashes


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Power Up


We all need something to fuel us in the morning, and then again at 3PM. MatchaBar brings their bright green matcha blend to your kitchen so you can stay fueled throughout the day.

Starter Kit, $54.99, MatchaBar

Matchabar
Matchabar


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Trust Your Gut


In 2022, our vitamin and supplement cabinet is getting a restock. The Daily Digestive Essentials from Rmdy helps improve gut health, which improves our overall well being which improves our chances of tapping into our boss selves everyday of the year.

Daily Digestive Essentials, $49, Rmdy

Rmdy
Rmdy


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Get to Know Yourself


Does one multivitamin really fit all? Find out what your body actually needs with Rootine. After testing your genes and biomarkers, you’ll receive vitamins and nutrients specifically for your body. Taking optimal care of yourself is the ultimate boss move.

Precision Daily Multivitamin, $69/month for 3 months, Rootine

Rootine
Rootine


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Skin the Know


Turn routines into rituals in 2022. Shaving your legs can feel a lot more like a self-prescribed spa treatment with the right razors and products. With OUI the People, you’ll literally feel silkier in the skin you’re in.

The Sensitive Set, $118, OUI the people

OUI the People
OUI the People


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Take Care of Your Scalp


From our gut to our skin to our scalp, we’re paying more attention to the health of every bit of ourselves. Exfoliate your scalp, yes that’s important, for hair that’s stronger and healthier. It’ll help make that celebratory hair flip all the more dramatic and satisfying after a big win.

Scalp Brush, $15, Jupiter

Jupiter
Jupiter


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Spice it Up


Bland cooking is a forgotten pastime this year. Build your own pack of spices from Diaspora Co., the company creating an equitable spice trade. Build your own pack and you’re already starting the year off on the right foot by making better choices. And meals.

Build Your Pack, $60+, Diaspora Co.

Diaspora Co.
Diaspora Co.


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Stay Hydrated


Drinking more water is a daily resolution for us. You’ll want to get your 8 glasses and then some when you’re sipping from a bottle designed by Hitch. Not only is this a refillable bottle, it also  turns into a cup. Tote it on hikes and use it as a carafe at your desk.

Bottle and Cup, $69, Hitch

Hitch
Hitch


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No More Waste


Stasher makes it easy to move forward without single use plastics. Which is great because we’re through with throwing things out. 

Starter Kit 7-Pack, $65.09, Stasher

Stasher
Stasher


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Just Breathe


Our boss self does not wake up in a frenzy with tunnel vision set upon their email. Our 2022 boss self wakes up from their plush bed and transfers to an upright position where they breathe in … 2 … 3 … 4 and hold … 2 … 3 … 4 and let it all go … 2 … 3 ... 4. We’re telling you that to be your best boss self, consider meditating.

Core Premium Bundle, $219, Core Meditation

Hyperice
Core Meditation


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Bloom Into Yourself


Don’t want to wait for someone to buy you flowers? Decorate your daily life with fresh blooms for yourself, from yourself.

Isn’t She Lovely, $95, Poppy Flowers

Poppy Flowers
Poppy Flowers


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No Shade


We’re on our computer a lot. Like, a lot a lot. And when we’re not on our computer, we’re on our phone. Our pupils are soaking in blue light, and we have to admit that we need to take better care of our eyes. These lenses that filter out that pesky blue light can help with that. 

Roebling, $95, Felix Gray

Felix Gray
Felix Gray


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Dress to Impress


Not only are we staying cozy, we’re doing so in style. Cardigans can pull a whole outfit together to make it appear we have our shit together. 

Marled Cotton Cardigan, $198, Faherty Brand

Faherty Brand
Faherty Brand


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Take More Spa Days


In order to indulge in more spa days, bring the spa home. These self-care treatments shouldn’t only be reserved for a once in a blue moon treat. With SolaWave, advanced skin therapy is accessible in the en suite bathroom, just a few feet from the bed. This device has over 260 five star reviews as well as Allure’s and Byrdie’s blessing.

Advanced Skincare Wand with Red Light Therapy, $149, SolaWave

SolaWave
SolaWave


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Kitchen Makeover


In order to eat better, you need the tools that make you want to cook. A dull knife will have you ordering take out until the end of time. But, sigh, the sharp, shiny edges of a chef’s knife will make you want to turn into a regular Michelin starred chef. Start 2022 with the right knife and your year is bound to be anything but dull.

The 8” Knife, $75, Material

Material
Material


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In Our Feals


You probably heard a lot about the healing powers of CBD in 2021. Discover CBD in 2022, whether you’re just curious or hoping to tackle an issue, like stress, that’s been bothering you for a while now.

Discover Your Strength, $20, Feals

Feals
Feals


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Go Green


The quickest way to spruce up your space is to add a plant. Instant aesthetic upgrade. Instant gratification. Instant way to feel like you’re really getting it all together. (Especially if the plant is low maintenance.) 

Calathea Lancifolia (Rattlesnake Plant), $35, Soil & Clay

Soil & Clay
Soil & Clay


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Step Into Your Light


Don’t, not even for a second, dim your own light this year. Moods may fluctuate but your spotlight doesn’t have to. Especially when it’s a stylish floor lamp. Whether you’re about to go TikTok viral with it or need some dramatic lighting to write that aforementioned novel on your lunch break, keep your light bright.

Sphere Floor Lamp, $95, Brightech

Brightech
Brightech


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Let’s Go


And, finally, to conclude this must-have list, a collapsable go-with-you-wherever-you-venture vessel. For coffee, tea, water, this bottle holds up to 20 oz and it won’t slow you down whether you’re hiking or going from coffee shop to restaurant for meetings. Stay hydrated, caffeinated, and a total boss.

20oz Bottle, $20, Stojo

Stojo
Stojo


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