A part of the health and beauty industry since 1993, Michelle Yeh was dismayed by the pollution and waste in the personal care industry. Like many consumers, she was frustrated by the abundance of products filled with toxic chemicals and felt helpless with limited eco-friendly and safe options to choose from. So she decided to start a brand that would revolutionize how we think about personal hygiene, how we create beauty products, and how the two come together to shape individual wellness. In 2020, Michelle founded Hygiene Hero to deliver safe, effective, and earth-friendly personal care products for hygiene wellness from head to toe.